Building Clientele
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Let's share ideas about how to build and keep a clientele. This is something we all need to do. What, if any, discounts do you offer new clients? What incentives for referrals and for rebooking appointments?
Members: 194
Latest Activity: May 17
Discussion Forum
Cross Marketing 3 Replies
Other than cross marketing with hotels as well as using social media sites and yelp/city search, has anyone had success with any other forms of marketing in your areas? I'm a little stumped on what…Continue
Started by Laura Amos. Last reply by Leah A. Argento May 15.
Free Internet Marketing Ideas 1 Reply
I attended the Discover Show in St. Louis on Sunday May 6, 2012. One of the classes I attended discussed free internet marketing ideas to reach out to regular and future clients. Here is the places…Continue
Started by Lisa Hartog. Last reply by Lugenia Vaughns May 12.
Walk-in's (Not) Welcome? 1 Reply
What are the advantages/differences/pros-cons of being an "appointment only" establishment versus a "walk-ins welcome" spa? (Especially when you're a solo practitioner!)Continue
Started by Cat Carbonell. Last reply by Kirsten Kayser May 11.
Convincing People skin care is not a luxury... 9 Replies
Anyone have tips for talking to people who think skin care isn't important, or that it's a luxury splurge? I find people in my environment who just want to buy products they see on QVC, and turn…Continue
Started by Jodi Braun. Last reply by Leah A. Argento Mar 16.
Comment Wall
Comment
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Comment by Leah A. Argento on February 26, 2012 at 3:12pm -
Another suggesion for building a skincare business within a salon atmosphere is this: Make sure that EVERYONE in the salon has a skin care consultation and a treatment with you so that they understand exactly what you do & how great you are! This removes any fear they may have of recommending you to their client base. And don't forget to WOW them. Treat them like a VIP. Yes, this will cost you a bit in product but in the end it could make all the difference when it comes to successful integration. Good luck!
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Comment by Leah A. Argento on February 21, 2012 at 7:59am
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For Marianne Rose - You need to establish a marketing plan with the owner(s) of the hair salon. They need to be on board helping you establish yourself within their environment. It is in their best interest for you to be successful in their salon! Send me your email address and I will share all the examples I have with you. Glad to help!
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Comment by Leah A. Argento on February 13, 2012 at 12:03pm
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I just read an interesting article about using Groupon, etc... for building clientele. Here's the link. Food for thought.
http://www.salontoday.com/blogs/Groupon-Success-Stories-132593953.html
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Comment by Leah A. Argento on February 13, 2012 at 11:56am
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Marianne,
I recommend this idea to my customers: Pass your card out to all the hair clients in the salon (with permission of course). Introduce yourself, shake hands and offer them a coupon for a free consultation or a discount off their first service. Or, a GWP with their first service (and ask your skincare rep to supply these!). You can also offer them a free hand massage while they process. This gives you an opportunity to speak with them. No hard selling of course; tell them about YOU.
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Comment by iskyn for me on January 29, 2012 at 8:02pm -
A menu of your services offered @ the front table may catch the eyes of potential esthetic clients :)
May I suggest the menu (large enough to be read easily) standing upright with perhaps your photo on it for familiarity. A few samples of your skin care line offered for treatment, and your business cards. On your days @ the salon getting saying goodbye to the hair clients while handing them a menu ! Good luck :)
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Comment by Marianne Rose on January 29, 2012 at 6:38pm
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Any Ideas? I work in a salon environment 3 days a week, and hair clients don't know I am offering Esthetic services. We have a large Display table near the front desk/ check in. Any Ideas for a sign of some sort that says there is an Esthetician offering skin services etc? I seem to be stuck on verbage etc.. Thanks, appreciate any help! Marianne
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Comment by Patricia Menchaca on November 18, 2011 at 9:58am -
Have you all considered going to "google places" to add your profile? This helps greatly with coming on top of the searches done on Google. It's free, easy, and could only help you build presence. Adding a small video also boosts results!
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Comment by felicia medlock blair on October 24, 2011 at 7:44am -
Check out my blog for ways to increase your client base, sell retail for very little out of pocket expense. I am rebuilding a client base from scratch{new town moved in June ]. I have been very fortunate to be introduced to this novel way of doing business.
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Comment by Heather Capitanich on March 29, 2011 at 4:37pm -
shoot! Don't know how to make this work!
If you type into your web browser www.cherryblossomesthetics.com it will come up...
sorry ladies
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Comment by Heather Capitanich on March 29, 2011 at 4:36pm
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